Elian Bruno

Cars and Identity: Auto Enthusiasts and Their Stories

Arjanit, 27 years old, grew up in Dietikon and still lives there. As a truck driver, he proudly owns an M4 Competition. Arjanit's passion for cars was instilled in him as a child by his uncles. This love developed into a real fixation with cars.
He was able to afford his first car, a Mercedes C-Class, during his apprenticeship.
He later fulfilled his dream of an M4 Competition by saving hard.

For Arjanit, his car is not just a vehicle, but his “one and only”. When driving, he feels free and unpredictable, loves to decide for himself when and where he goes, and presents his car with pride.
Driving means more to him than just transportation. It is a passion, a hobby, especially when driving an impressive car.
Arjanit sees driving as freedom and enjoys memories of driving downhill in Kosovo, sunny days at the beach or driving on the highway.

The emotional attachment to his car is deep. Every modification is made not only for aesthetic reasons, but also to gain recognition from colleagues and strangers.
He is proud of the rims, spoiler and carbon steering wheel. His car has no nickname, but is affectionately referred to as the “red devil”. Caring for his car is very important to Arjanit. He washes it every week in summer and every 2-3 weeks in winter.
The car does not directly reflect his personality, but he simply appreciates good taste.

he message Arjanit wants to convey with his car is clear: he wants to show that everyone, even those who had a hard time at school, can afford a car like this.
His aim is to attract attention and inspire others to realize their dreams. Nevertheless, Arjanit remains humble, even though he is part of a group of M3s and M4s.
He emphasizes that he makes financial sacrifices because of his passion for cars.

One particular experience was an encounter with the police, who stopped him to take pictures and then asked him to accelerate in neutral, an unusual but amusing situation.
Memories he owes to his car are numerous, including the proposal to his wife Adrijana.

Arjanit is skeptical about the future of the automotive industry, especially with the increasing restrictions imposed by green policies.
He feels that the best cars have been dying for years and only electric vehicles are coming onto the market, which he believes nobody needs. Innovations are of little interest to him at the moment, as he regrets the death of petrol cars.